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MORE THAN NINE MILLION U.S. HOUSEHOLDS
INTERESTED IN PURCHASING TIMESHARE
Interval International Releases Latest Research Findings at Conference | |||
Miami, FL, October 12, 2006 — According to the newly released Future Timeshare Buyers: Market Profile 2006, fully 14 percent of pleasure travelers familiar with the concept of vacation ownership, or approximately 9.2 million U.S. households, are interested in acquiring a timesharing interest during the next two years. "This is a significant, positive increase from the level we recorded in the National Leisure Travel MonitorT last year, and clearly represents good news for the timesharing/vacation ownership industry," said Peter C. Yesawich, chairman and chief executive officer of Yesawich, Pepperdine, Brown & Russell, co-author of the annual survey with Yankelovich, Inc. The profile, conducted annually, is developed exclusively for Interval International, a leading global vacation exchange company, and prepared from data collected for the YPB&R/Yankelovich, Inc. 2006 National Leisure Travel MONITORSM, a strategic marketing tool for travel and leisure industry product and service suppliers. This widely acclaimed survey of pleasure travel habits and preferences is in its fifteenth year. The results were announced at the 8th annual Vacation Ownership Investment Conference (formerly TRIC) in Orlando, Florida. Pleasure travelers interested in purchasing timeshare long to be in control of their lives, are decidedly more experiential, and prefer things that are new and exciting. They are much more inclined to spend their money on products and services that they believe will enrich their lives, such as investing in their future vacations. "While the profile of the future buyer has remained consistent over the past several years, we're very encouraged by the high degree of interest among African-Americans and both Generation Xers (aged 28 to 41 years old) and the echo-boomer generation aged younger than 27 years," noted Howard A. Bendell, director of market research and analysis for Interval International. "These demographic segments, along with adult leisure travelers having annual household incomes between $30,000 and $50,000 and those residing in the Southern U.S., report future purchase interest at significantly greater rates than their disinterested counterparts. Timeshare resort sellers and marketers who cater to these specific groups are better positioned to capitalize on this growth opportunity." Prospective timeshare buyers are significantly more interested than those not interested in staying at a condominium resort during the next two years (82 percent vs. 56 percent) and focus on the same spaciousness that resort timesharing typically provides. Nearly half of all pleasure travelers consider themselves to be knowledgeable about the main features of timesharing and are more likely to report an intention to stay at a vacation ownership resort in the future (61 percent vs. 28 percent). In fact, more than one out of every four active leisure travelers familiar with the concepts of timesharing or vacation ownership express interest in attending a timeshare sales presentation or in accepting an offer for a two to three-day mini vacation package. Other study highlights include:
"The results of the 2006 survey reaffirm consumers' growing interest in owning vacation time and auger well for the continued growth of the industry in the years ahead," said Yesawich. About Interval InternationalInterval International, a leading vacation ownership exchange company, is celebrating 30 years of quality and innovation. Interval has a global network of more than 2,000 affiliated resorts in over 75 countries, and serves its developer clients and in excess of 1.8 million member families through 28 offices in 19 countries. The company provides a variety of services and year-round travel-related benefits to enhance members' vacation experiences. Headquartered in Miami, Florida, Interval International is part of IAC/InterActiveCorp, which operates leading and diversified businesses in sectors being transformed by the Internet, online and offline. Other IAC companies include Ask.com, Citysearch, Entertainment Publications, HSN, LendingTree, and Ticketmaster. About Yesawich, Pepperdine, Brown & RussellYesawich, Pepperdine, Brown & Russell is America's leading marketing, advertising and public relations agency serving travel, leisure and lifestyle clients. Headquartered in Orlando, Florida, the agency serves a roster of over 50 clients through seven offices across the United States and Europe. # # #
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